950 Canyon Road, Geyserville, CA
A rare 121-acre Wine Country estate in the heart of Dry Creek Valley AVA — presented by Griffen Bradds, eXp Realty of Northern California
Confidential Listing Presentation
The Property at a Glance
121 Acres
Expansive estate parcel with panoramic mountain views and agricultural zoning in Dry Creek Valley AVA
2,307 Sq Ft Residence
4 bedrooms, 3 bathrooms — a comfortable Wine Country home ready for its next chapter
Barn & Ag Zoning
Full agricultural infrastructure supporting vineyard, ranch, or estate winery development
Dry Creek Valley AVA
One of Sonoma County's most celebrated appellations — world-class terroir with a global buyer audience
Suggested List Price
$2,750,000 – $2,950,000
This price range has been carefully calibrated against recent comparable sales, active competition, and the property's previous listing history. Positioning at this level maximizes buyer interest, generates competitive offers, and delivers a decisive improvement over the prior failed listing at $3,500,000 — which sat unsold for 362 days.
Strategic pricing below the prior failed ask creates urgency and credibility with the most qualified buyers in the market.
Why Dry Creek Valley?
Dry Creek Valley is among California's most storied wine appellations — celebrated for Zinfandel, Cabernet Sauvignon, and world-class terroir. Estates here attract a sophisticated buyer pool: Bay Area wine investors, lifestyle buyers, and agricultural entrepreneurs seeking irreplaceable land in a supply-constrained market.
Premier AVA Designation
Dry Creek Valley's reputation commands a global buyer audience and supports premium per-acre valuations
Panoramic Views
Sweeping mountain and valley vistas are a defining feature that differentiates this estate from comparable parcels
Proximity to Bay Area
Under two hours from San Francisco — within reach of the most active luxury and investment buyers in Northern California
Comparable Sales Analysis
The following recent transactions establish a clear market context for 950 Canyon Road. These comparables validate the proposed pricing range and highlight where this estate is competitively positioned.
The proposed price per acre positions 950 Canyon Road as compelling value relative to comparables — driving urgency among well-qualified buyers while still reflecting the estate's premium location and land quality.
Active Competition
Two properties are currently competing for the same buyer pool. Understanding this landscape is essential to positioning 950 Canyon Road for a fast, successful sale.
750 Mounts Rd — $3,600,000
82 acres | Active Listing
Priced at $43,902/acre — significantly higher per acre than our proposed position. At $850,000 more than our list price for 39 fewer acres, this property effectively makes 950 Canyon Road the obvious value choice for discerning buyers.
650 Canyon Rd — $2,995,000
80 acres | Active Listing
Closest in price to our range, but offers only 80 acres versus our 121 — meaning buyers comparing the two are getting 51% more land at a lower or similar price point by choosing 950 Canyon Road. Our scale advantage is decisive.
The Marketing Plan
A phased, multi-channel strategy designed to build anticipation, maximize exposure, and attract the most qualified buyers — nationally and globally.
1
Phase 1: Off-Market
Private circulation to top agent networks — generating qualified interest before the public launch
2
Phase 2: Coming Soon
Targeted social media campaign building buzz and capturing early leads from Bay Area wine investors
3
Phase 3: Full Launch
MLS syndication to 100+ portals plus a dedicated property website with AI chat agent for instant buyer engagement
Technology & Transparency
Every showing request, website visit, and lead is tracked in real time. You'll never wonder what's happening with your listing.
Dedicated Property Website
950canyonrd.griffenbradds.com — a premium listing site with AI chat agent for 24/7 buyer engagement and instant lead capture
Instant Lead Response
AI-powered follow-up ensures no buyer inquiry goes unanswered — maximizing conversion from interest to showing
Real-Time Analytics Dashboard
Live visibility into traffic, lead sources, ad performance, and showing activity — all in one place
Weekly Monday Reports
Every Monday you receive a complete summary: web traffic, new leads, scheduled showings, and digital ad performance — full transparency, always
Your Agent: Griffen Bradds
Griffen Bradds is a Certified Home Selling Advisor and Certified Home Buying Advisor with eXp Realty of Northern California, specializing in luxury vineyard and rural estates across Sonoma, Napa, and Marin Counties. He brings a sophisticated blend of market expertise, cutting-edge marketing technology, and dedicated client service to every listing.
📞 (707) 781-8233
Direct line — always accessible for you and your buyers
✉️ griffen.bradds@exprealty.com
Responsive, professional communication at every stage
🌐 griffenbradds.com
Full digital presence with listing resources, market data, and client testimonials
DRE #02404587
Licensed, certified, and deeply experienced in Sonoma County's luxury rural market
Let's Get 950 Canyon Road Sold
With the right price, a powerful multi-phase marketing strategy, and a dedicated agent who knows this market inside and out, 950 Canyon Road is positioned to sell decisively — and at a price that reflects its extraordinary value.
"The goal is simple: maximum exposure, qualified buyers, and a successful close — with full transparency every step of the way." — Griffen Bradds, eXp Realty of Northern California
Ready to move forward? Contact Griffen at (707) 781-8233 or griffen.bradds@exprealty.com — and visit griffenbradds.com to learn more.